BYD announced its official partnership with UEFA EURO 2024

A winning brand activation

This innovative brand activation, which highlighted the official partnership between BYD and UEFA Euro 2024, embodied the spirit of competition, excitement, and community engagement.

With the presence of Mbo Mpenza, former red devil, this brand activation called out to all soccer and automotive enthusiasts to come to the BYD dealerships and test their skills in the BYDribble Challenge. The objective: try to juggle as much as you can in 45 seconds!

And what competition would be complete without a prize worthy of the challenge? That’s why the lucky winner will have the chance to go and support our red devils during the EURO2024 in Germany!

The activation aimed to amplify brand visibility, foster consumer engagement, and reward participants with an unforgettable experience.

Folks assured the smooth flow of the activation and coordinated the whole project : creating and distributing flyers and posters, managing participants and logistics in the BYD dealerships.


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