Folks Hunt 2025 – 2nd edition

One champion. One track. Dozens of CEOs. One mission: don’t get caught.

The Folks Hunt isn’t just a race — it’s an exclusive business experience designed by Folks, in partnership with World Rally Champion Thierry Neuville.

After the overwhelming success of the first edition in 2024, the Folks Hunt came back in 2025 with even more speed, strategy, and high-level business networking.

What is the Folks Hunt?

Imagine a karting circuit. Add a dozen high-level decision-makers — CEOs, directors, key clients.
Now drop a WRC champion at the back of the grid, give him a 60-second delay, and let the chase begin.
Anyone caught is out. The last one standing wins.

Simple? Not really.

The strategy behind the speed

More than just a race, the Folks Hunt is a brand signature experience that combines:

  • High-level networking in a unique, competitive setting

  • A tailor-made VIP setup with premium hospitality, exclusive access, and shared memories

  • The presence of Thierry Neuville, now a global motorsport icon, giving the event real emotional capital and media power

  • A format designed to spark authentic connections between prospects and clients, with no pressure — just the thrill of the game

  • An unique event setting at the mythical Karting of Spa-Francorchamps.

Why it works

The Folks Hunt plays on emotion, exclusivity and fun, all while delivering real business impact.

In a world saturated with classic B2B dinners and tired conferences, we offered a new playground for top-tier professionals to engage — authentically.

Thierry Neuville posing with the Despriet Family at Folks Hunt 2025

Folks Hunt 2025 - Aftermovie

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This unique exclusive experience gathered some of our closest clients and relations for an exciting day of karting, high excitement and fun at RACB Karting Spa-Francorchamps.

Our participants had the unique opportunity to race against the rally legend Thierry Neuville! And they were in for the race of their lifetime...

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