Fly High with Sodexo: A Staff Party That Took Off

When Sodexo approached us to organize their annual staff party, they wanted more than just another corporate event. They envisioned a celebration that honored their team’s milestones, showcased star performers, and marked a new era with their new CEO. In other words: a brand experience that would truly “take off.”

A “High-Flying” concept

We crafted the “Fly High” theme to embody this new beginning. Hosting the event at Sky Hall, right next to Brussels Airport, immediately set the tone. Imagine flight attendants greeting guests, a “cabin manager” leading the program, and a VIP lounge meal followed by a grand “boarding” into a world of cocktails, awards, and jaw-dropping entertainment. This was no ordinary staff party—it was a journey.

Immersive brand storytelling

Our team at Folks transformed the venue into a true aviation dream. The evening soared from the welcoming dinner to a dynamic awards ceremony that recognized jubilees and star award winners in categories like “People & Planet Caretakers” and “Innovation Masters.”

From the clouds to the stars

We didn’t just celebrate achievements—we elevated them. The entire event was a carefully orchestrated narrative, taking guests from the clouds straight into outer space by the end of the night. This progressive journey emphasized growth, innovation, and aspiration—core values Sodexo wanted to highlight as they welcomed their new CEO.

Results that really took off

By the end of the night, Sodexo’s team felt truly appreciated, inspired, and ready to embrace new challenges. The event’s buzz reverberated well beyond the venue walls, strengthening internal culture and reinforcing brand loyalty. Most importantly, it achieved Sodexo’s goal: a meaningful, memorable celebration that aligned perfectly with their strategic vision.

Ready to elevate your event?

At Folks, we specialize in turning visions into unforgettable experiences. Whether you’re planning a corporate gala, a product launch, or a staff celebration, we deliver a blend of creativity, strategy, and flawless execution to help your brand reach new heights.

Ready to let your story take flight? Get in touchand let’s create a high-flying experience that will leave your audience inspired, engaged, and eager for what’s next!

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