To celebrate the 30 years of Lexus and the new Lexus RX, we offered amazing test drive experiences inspired by the authenticity of Ibiza, its amazing landscapes, exquisite cuisine and breathtaking architecture perfectly integrated in the landscape.
We combined immersive test drives & photo opportunities, the presentation of the new Lexus RX & workshops, with authentic locations.
280 European media, 8 back-to-back programs, during 2 weeks.
